This assignment was for my Information Exploration assignment in the Journalism School. The purpose of this assignment was to complete research on a company, and find three insights on their target audience. First, I had to find the target audience. I then used the research tools I learned in this class to find insights on the company. I then compiled my research into a brief presentation, formatted as if I was presenting the insights to a client.
The second part of this assignment was to do similar research for a competitor to the original company. I was looking for a similar company, and how they interact with their target audience.
The first company is Columbia Sportswear, and the competitor company is Under Armour.
Ethan Enderle's Portfolio 