Spudsy News Release

This piece was for a project in my JMC 560 class (Message Development in Digital Marketing Communications, Advertising and Public Relations). We are tasked with hypothetically working with a company — Spudsy — to develop a messaging campaign for their products. At this point, we have developed a Strategic Message Planner, completed consumer and marketplace research, and done audience segmentation. Now we are creating a news release announcing a partnership with AMC and Paramount Pictures as part of our tactics.